Not wishing to have a ‘stand and stare’ Mini display at the 2006 Sydney Motor Show we built an off-site Cop & Robbers chase setting that allowed consumers to experience the thrill and power of Mini’s legendary handling.

Professional drivers whipped consumers around a custom designed course in highly tuned ‘works’ Minis. In-car cameras captured their adrenalin rush and the footage was emailed to them. Afterwards customers were offered a test drive. For those who needed to calm down, an outdoor bar chill-out area offered the perfect setting.

Results included 1500 passengers, 70 on-the-spot test drives, 200 immediate dealer leads and numerous sales. Mini Chase also gained widespread media coverage including news and breakfast TV, newspapers, radio and marketing press as it broke many of the category conventions.

Based on the long running theme of help we created the line ‘We can’thelp but help’ for NRMA in NSW. Proving that NRMA employees go that bit further,the campaign extended from a television campaign into tactical print, ‘helpteams’ offering help when you least expect it, sponsorship of the traffic newsand crosswords and children’s toys in-store. ‘We can’t help but help’ became aguiding philosophy in the company. Unfortunately the campaign didn't get the investment it deserved and a change of marketing team soon saw a more conservative approach.

The 2008 launch of Business Day online couldn't have come at a more turbulent time economic history. Using the line A lot can happen in a Business Day we literally demonstrate how things change in an instant in the volatile world of business

While a Naked (2006/7) we pitched and won part of the Telstra pre-paid youth market segment. We challenged the company as being somewhat out of touch with the youth market and presented ideas that we believed would have led to the youth market re-appraising their relationship with Telstra. Needless to say that despite winning the business they were reluctant to run the work.

Sydney Opera House -'Housemates'

In March 2011, Sydney Opera House began the largest construction project since it was opened in 1973, which turned one of our busiest areas, The Forecourt, into a large-scale building site. We were asked to create an installation piece that engaged our community and turned the site hoardings into an inspirational and fascinating piece of art.

Considering that Sydney Opera House is Australia’s most famous ‘home’, we decided to look for ‘Housemates’ to share the best house in Australia for the next 6-9 months.

We placed real estate-style ads on property search sites and online flatmate finding sites. We also created a street campaign of ‘Housemate Wanted’ ads and fliers that were posted on telegraph poles and distributed in local cafés. They all advertised this prime waterfront address for zero dollars a week.

Interested parties were directed to a custom Facebook application that looked very much like a rental application form that allowed interested people to apply to become one of our Housemates. All they had to do was upload a photo of themselves, along with a testimonial devoted to The House.

In May 2011, our Housemates 'moved in’ and over 88 panels were plastered on the hoardings on the Forecourt of Sydney Opera House. They lived there until their lease expired in early 2012.

The giant Housemates wall made the most of the construction site, and created an interactive and inclusive talking point on the forecourt of Sydney Opera House. 31,883 people clicked on the ‘Housemates Wanted’ Facebook Ad, which was important in the context of creating awareness for the VAPS project and building community support for it. We had 1,200 Facebook fans apply to become Housemates, the Sydney Opera House gained over 4,000 new Facebook fans, and the campaign received PR coverage in local, national and trade press (online and offline).

Leo Burnett - other print work